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Research papers

Panel prediction techniques

The paper discusses the reasons why Consumer Panels are among the research techniques considered to be likely to lead in terms of future growth in market research, notably in relation to specialist Panels, increased practical sophistication of data...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: John Parfitt, Reg Clay
Company: Colgate-Palmolive
September 1, 1980
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Citation

Parfitt and Clay (1980a, September 01). Panel prediction techniques. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/panel-prediction-techniques